Putting a Story on Facebook

Having been inspired by a talk from the internet marketing guru, Miles Galliford, at a recent meeting of United Authors, I decided to take the bull by the horns and try using Facebook to disseminate a story to the world.

It looked like being a bit of a long plod up yet another steep learning curve, but I got the hang of websites and blogging so surely this can’t be too hard. Miles certainly made it all sound very simple indeed.

The hook is the announcement of the autumn publication of my book “The Change Agent – How to Create a Wonderful World” by Tonto Books.

The story behind the book is that I received an urgent invitation to a mysterious private island in Bermuda from a man who has just donated £100-million to Oxford University.

The island gradually revealed its labyrinthine secrets as the host, futurist James Martin, explained the choice that faces us all: to create the greatest Utopia ever, or plunge ourselves back into the Dark Ages, maybe even destroying Homo sapiens completely.

At the same time he explained how a shy boy from a poor family in Ashby-de-la-Zouche had come to be Oxford University’s biggest ever donor and the founder of the extraordinary James Martin 21st Century School.

Given the nature of the story, it seems appropriate that we use all the most futuristic methods of marketing available, especially as Tonto have created a cracking cover, complete with a quote from Bill Gates.

The scary thing about the whole Facebook thing is that once you have pressed the button things happen very fast indeed and within a few seconds the bull’s deceptively greasy horns had slipped from my grip. So, can I take this opportunity to apologise to anyone who might have emailed me many years ago and is now wondering why they are suddenly being greeted as my very best friend in the world and encouraged to “look at my photos”.

I will, I promise, get this demented bull sedated as quickly as possible before it flattens the whole china shop, and then I can return to being as cool about the whole “future” business as Miles Galliford – and indeed James Martin himself - seem to be.

A Glimpse of the Future

I spent an interesting day in Oxford this week visiting the James Martin 21st Century School as I set out on the job of researching and writing a biography of James Martin, a man who became the biggest ever single donor to Oxford University a few years ago when he pledged $100m of his own money for the founding of the School. What an incredible achievement the place is.

Born into a poor family in Ashby-de-la-Zouche, James rose to prominence with his writings and teachings about technology and the future of the planet. By founding such a distinguished school he has put his money where his mouth is and is actually doing something about the many problems that face us and the planet we inhabit.

He is basically investing in ideas, something which he has been immensely successful at for many years. The School’s fifteen interdisciplinary institutes and more than a hundred fellows across the collegiate university are studying potential global catastrophes like climate change, bio-engineering, pandemics, mass migration and the possibility of human extinction before the end of the 21st Century. At the same time they are trying to harvest the incredible opportunities arising from new technologies and innovations, as well as social change and improvements in understanding how to deal with systemic risk.

We expend so much of our academic energy studying what has gone before, it is cheering to see such a concerted and intelligent effort being made to understand the future so that we can prepare for it better.

James Martin must be one of the most interesting men currently at work on our planet and this School may well provide some of the answers that will save us from destroying ourselves and maybe even help move us closer to creating a real Utopia.