Putting a Story on Facebook

Having been inspired by a talk from the internet marketing guru, Miles Galliford, at a recent meeting of United Authors, I decided to take the bull by the horns and try using Facebook to disseminate a story to the world.

It looked like being a bit of a long plod up yet another steep learning curve, but I got the hang of websites and blogging so surely this can’t be too hard. Miles certainly made it all sound very simple indeed.

The hook is the announcement of the autumn publication of my book “The Change Agent – How to Create a Wonderful World” by Tonto Books.

The story behind the book is that I received an urgent invitation to a mysterious private island in Bermuda from a man who has just donated £100-million to Oxford University.

The island gradually revealed its labyrinthine secrets as the host, futurist James Martin, explained the choice that faces us all: to create the greatest Utopia ever, or plunge ourselves back into the Dark Ages, maybe even destroying Homo sapiens completely.

At the same time he explained how a shy boy from a poor family in Ashby-de-la-Zouche had come to be Oxford University’s biggest ever donor and the founder of the extraordinary James Martin 21st Century School.

Given the nature of the story, it seems appropriate that we use all the most futuristic methods of marketing available, especially as Tonto have created a cracking cover, complete with a quote from Bill Gates.

The scary thing about the whole Facebook thing is that once you have pressed the button things happen very fast indeed and within a few seconds the bull’s deceptively greasy horns had slipped from my grip. So, can I take this opportunity to apologise to anyone who might have emailed me many years ago and is now wondering why they are suddenly being greeted as my very best friend in the world and encouraged to “look at my photos”.

I will, I promise, get this demented bull sedated as quickly as possible before it flattens the whole china shop, and then I can return to being as cool about the whole “future” business as Miles Galliford – and indeed James Martin himself - seem to be.

Billionaires Put Their Money into Searching for Answers

Last year, as I started work on my book about the futurologist James Martin, he had just pledged to give another $50-million of his own money to the school he had founded at Oxford University, The James Martin 21st Century School, if other benefactors would be willing to match the money. He had already given the school $100-million to get them started.

There were many who were sceptical that he would be able to find enough people willing to take up the challenge and match his offer during a time of apparent economic meltdown.

A couple of nights ago I went to hear him give The Commonwealth Lecture in the Faraday Theatre at the Royal Institution in Albemarle Street and found him bubbling with even more enthusiasm than usual. The pledges were all in and other donors, including such mighty names as George Soros and Bill Gates, had come up with an astonishing $90-million to add to Jim’s promise of $50-million.

The aim of the school is to “foster innovative thinking, deep scholarship and collaborative activity to address the pressing risks and create new opportunities for the 21st Century”.

It’s grand to know that so many people are willing to put their cheque books where their mouths are when it comes to sorting out the problems of the future – if only we could find some political leaders cut from the same cloth.

My book about Jim – currently entitled “The Change Agent – How to Create a Wonderful World” is scheduled for publication by Tonto Books in October.