Self-Publishing Moves into the Mainstream

The idea that The Bookseller magazine, that venerable trade organ for the traditional publishing process, would dedicate four pages of editorial for a "Flagship Feature" on self-publishing would have been unthinkable even a short time ago, but that is what happened at the end of last week Bookseller. The very suggestion of people publishing their own books has in the past brought forth patronising smirks at best, and howls of derision at worst, from those who believed such things should be left to the professionals.
All that has now changed and leading the charge is Alison Baverstock, (the author of the Bookseller feature), with the publication of her guide to self-publishing The Naked Author.
It would be hard to overstate what a seismic change in attitude this represents. Self-publishing does not in any way threaten the livelihoods of the existing publishing businesses that are able to add value for their customers in matters of packaging, distribution and marketing, but it does mean that a whole new cottage industry has been allowed to spring up and is now thriving thanks to a variety of factors coming together at the same time.
The Naked Author is an absolute milestone in this exciting journey.

Unwarranted attack on the Society of Authors

I have been startled to see an unwarranted attack on the Society of Authors on the Bookseller website by Gregor Dallas, an historian who is standing for election to the Society's Management Committee.

I have also had my name put forward for the Committee, but I would have felt defensive of the Society even if that were not the case, since I have always found them to be unwaveringly supportive of their members.

Mr. Dallas's complaint is that the Society does not stand up to the big publishers and try to influence the books that they choose to publish. The thought of an organisation with such a vested interest actually having the power to influence the books that people get to read is positively Orwellian.

Authors as a breed do tend to live a little outside the bustle of mainstream life and we are not always the best judges of what sort of stories the vast majority of people want to read, hear or watch. It is always good to listen to the paying customers. When Shakespeare sensed that the groundlings were growing restless he was always very quick to adapt whatever work he was presenting to them. The big publishers spend their lives trying to divine the tastes of today's groundlings.

There are an infinite number of ways of bringing books before interested and relevant readers that do not involve the "Big Six" publishers or supermarkets or even W.H. Smith.

Long may the Society of Authors continue its good work in helping its members to survive in the jungle of modern publishing.

Ghostwriter as Scurfy Recluse

Oh, the hubris of it all. In the very same week that the great Horace Bent celebrates the sex appeal of the ghostwriting fraternity in the equally great trade organ, The Bookseller, Terence Blacker writes in The Author that in publishing now scurfy recluses "put the words on paper", while well-scrubbed celebrities "appear on the cover and do the chat show circuit". From “sexy” to “scurfy”, how mortifying.

The eminent Blacker, however, goes on to provide a chink of light by predicting that within a year ghostwriters will be forming their own trade association, Ghostwriters of Britain (GOB), and will be powerful enough to “cripple the book trade for several months” by withdrawing their labour. The revenge of the scurfy recluses; it seems our day of power is nigh.

“Ain’t Ghostwriters Sexy?”

Not my words, obviously, heaven forfend, but those of Horace Bent, éminence grise of the Bookseller magazine, and himself a strangely attractive man. I feel I must thank him, not only on behalf of myself but on behalf of all my fellow literary wall flowers as we shuffle awkwardly in the shadows of the great literary prom dance, too shy and unsure of ourselves to step out into the spotlight. Mr Bent, you see, has also been to a preview of “The Ghost” and has had his heartbeat quickened by the performance of "dapper" Ewan McGregor, our representative in the limelight.

As One Little Goldmine Closes

Just over twenty years ago I decided to take a modest advertisement in The Bookseller magazine – “Ghostwriter for Hire”. At the end of this year I am told the magazine will be closing the Directory page which has carried that ad almost every week since.

I owe The Bookseller a huge debt of thanks for all the fascinating people that little ad has steered in my direction over the last couple of decades.

When Zana Muhsen went into her local library to enquire how she could make contact with a ghostwriter, it was a copy of The Bookseller that the librarian pulled out to consult. Four million or so copies of the resulting book, “Sold”, have since been sold and many other authors, publishers and agents have been led to my door along the same route.

There were many months when the ad produced no results at all and other writers, following my lead and buying space themselves, would come and go, often disappointed not to be able to see instant results for their outlay. But every few months another opportunity would find its way through to me from that calling card, which I left permanently in the publishing world’s equivalent of their Post Office window.

I have no idea how the economics of the magazine’s advertising pages pan out these days, but I’m guessing they have done their sums before deciding to close this particular window.

Is it one more small brick in the bridge leading us all away from printed media, across choppy and uncharted seas to a totally digital world? Probably.

Whatever it is, taking that ad twenty years ago was quite possibly the best business decision I ever made – closely followed by the decision five years ago to ask the wonderful folk at Wordpool Design to build me a website.